It is now clearly inevitable that the music industry is headed for a giant crash. The current record companies of the world (many have already gone under) are persistent with an old business model in the new technology.

The New York Times states, “Despite costly efforts to build buzz around new talent and thwart piracy, CD sales have plunged more than 20 percent this year, far outweighing any gains made by digital sales at iTunes and similar services… For the companies that choose to plow ahead, the question is how to weather the worsening storm. One answer: diversify into businesses that do not rely directly on CD sales or downloads. The biggest one is music publishing, which represents songwriters (who may or may not also be performers) and earns money when their songs are used in TV commercials, video games or other media.” - Published May 28, 2007 by Jeff Leeds

Could you imagine a single place where all music could live… a place that encouraged but respected digital downloads… a place where independent, unsigned, and signed artists/publishers could generate revenue through alternative products and services… and a place where the world could listen and download without fear, not just the popular content, but their next door garage band – legally?

That place is Mavizon.